As I
sat on my couch watching the latest edition of Sports
Center , I happened to catch a Kay
Jeweler’s commercial. You know the ones:
“Every kiss begins with Kay.” Well, this
one was marketing jewelry for kids. A
handsome chap was presenting a little gem to, well, a little gem, and he told
her “I’m so happy to be marrying your mom, and I’m really happy that you’re
gonna be in my life, too.” And, because
it’s a commercial, the child absolutely loved the gift, and the mom
looked on lovingly from the background.
I
wasn’t able to find this commercial on YouTube, so I can’t link to it. But most people who watch this commercial
will see a brilliant marketing campaign (after all, they’re opening up a
whole new market for their product), or maybe the frivolous side of capitalism
(does a child really need jewelry?), or maybe even a sweet moment (there’s no
way this marriage will end in divorce).
You wanna know what I see? I see
grooming behavior.


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